Cash for Clunkers

The recent "Cash for Clunkers" program from US government to augment the car sales was a great success, at least, for the auto companies which were craving for sales. Per the official website, www.cars.gov:

"The CARS program ended sales on the Monday night with nearly 700,000 clunkers taken off the roads, replaced by far more fuel efficient vehicles. Rebate applications worth $2.877 billion were submitted by the 8 p.m. deadline, under the $3 billion provided by Congress to run the program."

During this time, the auto dealers came up with some creative marketing strategies to allure the customers to buy automobiles from their piled up inventories and full lots. The Fuccillo Automotive Group in New York state is known for it's aggressive marketing and "It's Huge" campaign. One day got a mailer in my mailbox with a car key, followed by an invitation and offer number next day. It was pretty enticing offer, except for the fact that I was not looking to replace my 2007 Scion TC. But if I'd be driving a clunker, and spending an awful amount of money on gas, Fuccillo's marketing strategy would have certainly worked on me.